Disruptive automotive internet start-up, Testdrives2U, has appointed WDMP without a pitch to create a lead generation campaign. WDMP will be utilising their new data venture - The Science Dept. to identify likely premium new car buyers in social media and then drive them to Testdrives2U via email, Facebook and direct mail to arrange a personal test drive.
Testdrives2U was set up by serial internet entrepreneur Matt Stone, part of the launch team of the Gary Lineker backed black box insurer Ingenie, which sold to Quinnell for £107m in its second year of operation.
Commenting on the appointment Matt Stone explained “WDMP approached me with a very interesting proposition, that they could find people thinking of buying a new car via their digital and social media behaviour and then target them via more traditional and proven direct response channels. As an entrepreneur I am always looking for like-minded new partners, who like me are pioneering new ways to market. WDMP deliver this in spades. I was also impressed that they were prepared to share the risk with me and that they suggested performance based fees.”
Gavin Wheeler, WDMP CEO added “We set our stall out with The Science Dept. to leverage the data that digital and social media now throws out and turn it into a targeted measurable response medium. To do this we need to find risk adverse clients who want to pioneer new cost effective routes to market – what better than a new disruptive player in the very traditional industry of car buying.”
“This makes our second win for WDMP’s new data venture, following a yet to be announced major household name financial services provider.”