WDMP Launches The Science Dept - Making Serendipity a Strategy

WDMP launches today a new data science business called “the Science Dept”. The new business is pioneering the analysis, targeting and harnessing of social media and digital data to drive prospecting and CRM. By analysing prospect and customer individual pathways we can identify relevant “information seeking behaviour” that lead to purchase and tie this back to individuals contact data including social ID, home address and email.

Leveraging this new source of social and digital data will drive true one to one targeting, delivering and improving marketing efficiency exponentially.
Gavin Wheeler, CEO of WDMP commented: “Over the past few years data has been hailed as the oil that makes performance happen in marketing, well we believe that we have found a new and more up to date source, something that can inform real time marketing based on actual intentions rather than modelled behaviours. By turning serendipity in to a strategy we are now helping our clients drive real and measurable results from social and digital strategies”

For more information contact: gavin@thesciencedept.co.uk

WDMP is a Direct, Digital and Social agency that turns consumer curiosity into customer value. WDMP was last year’s winner of the Grand Prix award at the prestigious DMA (Direct Marketing Association) Awards for its Monarch Airlines campaign, selected from amongst 39 Gold Award winners as the ‘best of the best’ in direct marketing across the UK. WDMP uses deep consumer insights, creative thinking and technology in order to create consumer engagement that delivers lasting profitable relationships between brands and their customers. WDMP’s clients include Tesco Bank, Cosmos Holidays, F&C Investments, Monarch Airlines, Wyevale Garden Centres and Lansinoh.

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